Soweto Wine Festival Sponsorship |
This uniquely African and Sowetan festival offers a range of sponsorship categories for varying levels of brand exposure in the our R3,4-million marketing plan covering Print, TV, Web, Press, Outdoor and at the event.
The festival offers a full-circle audience, segmented and classified as separate markets in their own right, but all are connected audiences at different levels in the consumer lifecycle. We encourage you to use this festival as a business and brand-building platform as well as a sales and income generating opportunity.
Our primary audiences are middle class Sowetan residents (46%) and ex-Sowetans who travel from the southern and northern suburbs (54%) into Soweto. The festival also attracts an exclusive VIP and celebrity sect and offers 3 VIP platforms ideal for hospitality engagements. |
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Sponsorship Categories |
| — Headline Sponsor |
| — Associate Sponsor |
| — Gold Sponsor (VIP Platform for Hospitality Engagements) |
| — Silver Sponsor |
| — Wine Lounge Sponsorship |
| — Welcome Bag Sponsorship |
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Testimonials |
Ray Edwards
CEO Tops at Spar |
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“Tops at SPAR have, from inception, been on the cutting edge of innovation and now believe the time is right to begin an association with the Soweto Wine Festival. This market is a long ignored opportunity and we look forward to improving our brand equity through this headline sponsorship." |
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Deeolan Govender
Robertsons Herbs and Spices Marketing Manager |
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“Robertsons Herbs and Spices is delighted to be the official Seasonings sponsor for the Soweto Wine & Lifestyle Festival 2014. Robertsons has been a well loved brand in the lives of South Africans for 90 years and the unique fit with the Festival ensures expert blending remains part of the lifestyle of our country.” |
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Phelisa Mangcu
CEO of Joburg Tourism |
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"The annual Tops at Spar Soweto Wine and Lifestyle Festival is an integral part of Joburg Tourism’s destination marketing strategy, serving to showcase Joburg from a lifestyle and leisure perspective and positioning the city as the continent’s most exciting metropolitan centre.” |
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| Suraya Hamdulay Executive Head of Corporate Citizenship, Vodacom. |
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“The core value behind the Soweto Wine festival was to introduce South Africa’s quality wines to the majority of the population, and spread the message that wine is not only for a few South Africans to enjoy. Enjoying wine should be a way of life for all South Africans. Today we continue to keep the wine flowing by encouraging, educating and growing wine drinkers in Mzansi.” |
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DeMari Kellerman
SA Marketing Manager
J.C Le Roux |
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”At J.C. Le Roux, it is our craftsmanship, expertise and passion that have made us South Africa’s leading cellar, and we see the Soweto Wine Festival as the perfect platform to share our passion by showcasing our range of fine quality sparkling wines and MCCs, and hopefully expand the enjoyment of sparkling refreshment amongst a new network of consumers.” |
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