Soweto Wine Festival Sponsorship |
This uniquely
African and Sowetan festival offers a range of sponsorship
categories for varying levels of brand exposure in the our
R3,4-million marketing plan covering Print, TV, Web, Press,
Outdoor and at the event.
The festival offers a full-circle audience, segmented and
classified as separate markets in their own right, but all
are connected audiences at different levels in the consumer
lifecycle. We encourage you to use this festival as a business
and brand-building platform as well as a sales and income
generating opportunity.
Our primary audiences are middle class Sowetan residents
(46%) and ex-Sowetans who travel from the southern and northern
suburbs (54%) into Soweto. The festival also attracts an
exclusive VIP and celebrity sect and offers 3
VIP platforms ideal for hospitality engagements.
|
| |
|
| |
Sponsorship Categories |
| — Headline Sponsor - TOPS
at Spar |
| — Associate Sponsor |
| — Gold Sponsor (VIP Platform
for Hospitality Engagements) |
| — Silver Sponsor |
| — Wine Lounge Sponsorship |
| — Welcome Bag Sponsorship |
| |
|
| |
Testimonials |
Ray Edwards
CEO Tops at Spar |
|
|
“Tops at SPAR have, from inception,
been on the cutting edge of innovation and now believe
the time is right to begin an association with the Soweto
Wine Festival. This market is a long ignored opportunity
and we look forward to improving our brand equity through
this headline sponsorship." |
|
| |
Babalwa Shota
City Press “7”
lifestyle magazine Editor |
|
|
"City Press and Soweto Wine Festival
are both brands that have set a precedent when it comes
to the needs of the upwardly mobile professional who
appreciates the good things in life. This is why both
brands keep growing, together and with their loyal customers.
We look forward to continuing this partnership which
is about giving our readers the best kind of lifestyle
they deserve.” |
|
| |
| Suraya Hamdulay Executive
Head of Corporate Citizenship, Vodacom. |
|
|
“The core value behind the
Soweto Wine festival was to introduce South
Africa’s quality wines to the majority of the
population, and spread the message that wine is not
only for a few South Africans to enjoy. Enjoying wine
should be a way of life for all South Africans. Today
we continue to keep the wine flowing by encouraging,
educating and growing wine drinkers in Mzansi.”
|
|
| |
|