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TESTIMONIALS |
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“A success story indeed, I
must applaud you for a very elegant
Festival the visitors were a perfect
fit to all brands represented
on both days.” Busi
Msimango, DStv, marketing
and promotions. DStv, VIP sponsor
2009. |
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“It was the first time I attended
… I thought this one was a huge
success and probably the best I have
attended over the last few years!
There is definitely an enormous potential
in that specific market.” Paul
de Villiers, LandskroonWines |
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"By sponsoring an event of
this magnitude, not only are we living
the dream of Pick n Pay within our
Communities, but uplifting the community
through education and enlightenment
on wining and dining". Michele
Waters, Pick n Pay National
Category Strategist on Liquor. |
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Contact Sharon
Cooper to discuss sponsoring the
festival or to advertise in the Soweto
Wine Festival Buyer's Guide. |
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Organised
by: The Cape Wine Academy
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Welcome
to the 6th annual Soweto Wine Festival
2010. |
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BE SEEN AT MZANSI'S FAVOURITE WINE FESTIVAL
IN 2010 |
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Given
the enormous success of
the 5th annual Standard
Bank Soweto Wine Festival,
we are delighted to invite
you to participate
as a valuable sponsor at
the 6th annual Soweto Wine
Festival to be held from
2-4th of September 2010
at the University of Johannesburg,
Soweto.
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Soweto
Wine Festival Visitor Demographics
Our visitor profile is the
South African black middle
class market who geographically
reside in all suburbs of Johannesburg.
This emergent market is still
growing at a healthy rate
remaining recession-resilient,
with an annual spending power
estimated to be R250-billion.
The Black middle
class are the future
of South Africa’s wine
consumers.
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Cult Status
The Soweto Wine Festival has built up cult
status over the past 6 years. Having fun
and learning about wine in a safe and vibrant
atmosphere is truly the Mzansi way.
And 2010 is bigger
and better! The festival is now
3 evenings plus we are adding
a marquee so there is comfortable
space for everyone to taste the vines of
Mzansi and have the time of your lives.
The
Trend-Setters
This popular festival attracted over 5520
visitors in 2009, and we expect in excess
of 6500 visitors in 2010.
But it is not the quantity on people at
the festival that is important, but the
quality of Mzansi’s
most hip and happening trend-setters
that this festival attracts.
VIP’s
Festival visitors include a large VIP set
of high-ranking Government Officials; CEO’s
of multi-national companies; celebrities
and local and national trendsetters - the
‘Who’s Who’ of South Africa’s
social elite.
| NEW IN 2010 - The Business of Wine |
| There
are several much-anticipated
changes for the 2010 festival |
| 1. |
The festival
will be increased
to 3 evenings
(Thurs, Fri & Sat)
to cope with increased
visitors. |
| 2. |
A large marquee
will be added to the
side of the
hall to cope with crowd
capacity, which reached
full capacity in the
hall in 2009. |
| 3. |
A new business
section will
be introduced offering: |
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information
and courses on
employment and
careers in wine,
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| (b) |
a full
wine business
model
for those interested
in running a franchised
township wine
festival or opening
up your own wine
retail store.
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