SPONSORSHIP INFORMATION
   
  Sponsorship Proposal
  Marketing Framework
  Leisure Lounge Values
   

BACKGROUND & RESEARCH

   
  2009 Festival Report
  2008 Festival Report
   

MEDIA

   
  SABC International
   
TESTIMONIALS
 
“A success story indeed, I must applaud you for a very elegant Festival the visitors were a perfect fit to all brands represented on both days.” Busi Msimango, DStv, marketing and promotions. DStv, VIP sponsor 2009.
 
“It was the first time I attended … I thought this one was a huge success and probably the best I have attended over the last few years! There is definitely an enormous potential in that specific market.” Paul de Villiers, LandskroonWines
 
"By sponsoring an event of this magnitude, not only are we living the dream of Pick n Pay within our Communities, but uplifting the community through education and enlightenment on wining and dining". Michele Waters, Pick n Pay National Category Strategist on Liquor.
 
Contact Sharon Cooper to discuss sponsoring the festival or to advertise in the Soweto Wine Festival Buyer's Guide.
 
Organised by: The Cape Wine Academy

 
Welcome to the 6th annual Soweto Wine Festival 2010.
BE SEEN AT MZANSI'S FAVOURITE WINE FESTIVAL IN 2010
Given the enormous success of the 5th annual Standard Bank Soweto Wine Festival, we are delighted to invite you to participate as a valuable sponsor at the 6th annual Soweto Wine Festival to be held from 2-4th of September 2010 at the University of Johannesburg, Soweto.
Soweto Wine Festival Visitor Demographics
Our visitor profile is the South African black middle class market who geographically reside in all suburbs of Johannesburg. This emergent market is still growing at a healthy rate remaining recession-resilient, with an annual spending power estimated to be R250-billion.

The Black middle class are the future of South Africa’s wine consumers.


Cult Status
The Soweto Wine Festival has built up cult status over the past 6 years. Having fun and learning about wine in a safe and vibrant atmosphere is truly the Mzansi way. And 2010 is bigger and better! The festival is now 3 evenings plus we are adding a marquee so there is comfortable space for everyone to taste the vines of Mzansi and have the time of your lives.

The Trend-Setters
This popular festival attracted over 5520 visitors in 2009, and we expect in excess of 6500 visitors in 2010.

But it is not the quantity on people at the festival that is important, but the quality of Mzansi’s most hip and happening trend-setters that this festival attracts.

VIP’s
Festival visitors include a large VIP set of high-ranking Government Officials; CEO’s of multi-national companies; celebrities and local and national trendsetters - the ‘Who’s Who’ of South Africa’s social elite.

NEW IN 2010 - The Business of Wine
There are several much-anticipated changes for the 2010 festival
1. The festival will be increased to 3 evenings (Thurs, Fri & Sat) to cope with increased visitors.
2. A large marquee will be added to the side of the hall to cope with crowd capacity, which reached full capacity in the hall in 2009.
3. A new business section will be introduced offering:
 
(a) information and courses on employment and careers in wine,
(b) a full wine business model for those interested in running a franchised township wine festival or opening up your own wine retail store.