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The Evolution of the Wine Festival is here

Early Bird 20% discount ends Friday 20 March.

 
SOWETO, GAUTENG, 18 MARCH 2015 – For a very limited time only, wineries can benefit from a 20% early-bird discount for the 11th Soweto Wine and Lifestyle Festival.

Early Bird bookings close COB 20 March 2015. Book now to avoid disappointment.

The 11th Soweto Wine & Lifestyle, happening from 3rd to 5th September 2015, is set for a evolutionary transformation, reinventing the wine and food experience in the massive black middle-class market.

With limited capacity to showcase South Africa’s finest wines to the trendsetters from across the globe, this festival has transformed the shape of the wine industry over the past decade, and is set to charter new territory with the Freedom of Wine celebration kicking off at an exciting new venue with multi-tiered opportunities for wineries to select the audience they want to showcase their finest wines to.

A magnificent new venue with increased capacity full of South African history will allow festival organisers to create a multi-tiered platform tailored so that wineries can choose the audience they want to engage with.
 
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The new festival format includes a ground floor tier for all wineries and the introduction of a public VIP premium wine floor aimed at the more developed palette, which has been growing in Soweto for the past 10 years.

An exciting new lifestyle element is set to further transform the face of South Africa’s pioneering wine festival.

Says Marilyn Cooper, co-founder of the Soweto Wine & Lifestyle Festival, “From the beginning, the Soweto Wine & Lifestyle Festival has been about bringing the winelands to Soweto engaging communities opening up new markets for South Africa’s wineries but more than this, educating our middle market on the varieties and lifestyle of wine and wine-etiquette.

"As the first township wine festival ever, we have always been at the forefront of innovation, and in 2015, we are taking another leap forwards by reinventing the festival experience.”

To book now and take advantage of the early-bird exhibitor rate, complete the online booking form here or email exhibit@sowetowinefestival.co.za for more details.

 
 
Media enquiries: email media@sowetowinefestival.co.za

For information on media accreditation for the 2015 festival, click here.
 
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