 |
 |
|
 |
 |
| |
|
WELCOME TO THE 6TH ANNUAL SOWETO
WINE FESTIVAL 2010
Given the enormous successes
of the past five Soweto Wine
Festivals, we are delighted to invite
you to the 6th annual Soweto Wine Festival, to
be held from 2nd to the 4th of September
2010
at the University of
Johannesburg, Soweto Campus, Chris Hani Road (Old Potch Road), Soweto. |
| |
|
CELEBRATING WINE & FOOD,
SOWETO-STYLE
"We encourage
you to utilise this festival
as a business and brand-building
platform as well as a
sales and income generating opportunity". |
|
|
| |
THE
FESTIVAL ATTRACTION… NEW & SEASONED
WINE LOVERS
This 2010 festival is for you. No previous
knowledge of wine is required so let us
introduce you to the wonderful world of
wine.
The enjoyment of wine is greatly enhanced
by having knowledge of the vines and the
ability to assess it correctly. Because
we love wine, we would really like to share
this knowledge with you.
Imagine
over 100 wine labels magnificently set up
in a large atrium showcasing 850 of South
Africa’s top wines – new and
well known labels, from red and white, sweet
and dry, as well as sparkling and cap classique
– all for you to swirl, smell, taste
and spit.
Taste your way through them all to find
your favourites and take home a bottle or
a case to share with your friends.
This
festival is a fun and exciting introduction
to the wonderful world of South African
wines. You will learn how to fully enjoy
your bottle of wine at home or in a restaurant,
and we hope it will get you excited enough
to want to further your knowledge on wines
and share it with others.
You
will interact with labels you know and labels
that are new to you. You will meet the winemakers,
and producers and perhaps the first black
woman winemaker in South Africa as well
as other remarkable empowerment wine producers
such as Ses’fikile, Thokozani Wines,
Women In Wine, Vunani Wine to name a few.
THE
SPARKLE OF OUR VISITORS
We invite every South African man
and woman to come and join in the sparkle
of this festival. It is VIP treatment
all the way. The vibe is top class, the
people are beautiful, the wine is flowing
and out of this world. You can sip, taste
and lounge all night long. There is also
wonderful food available provided by Soweto’s
very own Kaya Lethu Restaurant and Masikeng
Pub on the grounds.
THE ATTRACTION…
BUSINESS
The festival has grown from strength to
strength, each year cementing and forging
new relationships between sponsors, consumers,
exhibitors and retailers.
The Soweto Wine Festival provides
a major platform for sponsors’ brands,
along with the exhibiting of premium wine
producers, to fully engage and directly
interact with those businesses and consumers
that are attracted to the festival in their
1000’s.
This
market is made up of wine producers; large
and small retail suppliers; restaurant owners;
high-end Shebeen owners; spazza shops and
corner-shop owners; supermarket owners,
and the very important, end consumers. We
estimate that there will be approximately
6500 consumers at the 2010 festival.
We
encourage all festival sponsors’ to
utilise this platform to engage the audiences
across these multiple platforms to grow
your business.
FESTIVAL EXHIBITORS
This year, approximately 100 of
South Africa's top wineries will
be showcasing in excess of 800 different
wines, allowing visitors to taste
and savour a wide range of styles and cultivars:
red and white, sweet and dry, as well as
sparkling and cap classique. South Africa
is known throughout the world for its ability
to produce wines that reflects discerning
and singularly unique tastes.
THE PLACE
Soweto is one of South
Africa's Top 10 tourist destinations. It is also
the most populous black urban residential area
in the country, putting its population at
approximately 1.5miillion. Thanks to its
proximity to Johannesburg, the economic hub of
the country, it is also the most metropolitan
township in the country - setting trends in
politics, fashion, music, dance and language.
Soweto is South Africa's
largest township housing 40% of Gauteng
population with over 80% speaking English.
The Sowetan locals are by and large a warm
and hard-working group of people, successfully
pushing their economic giant into history.
(*Source: City of Joburg).
This festival
is history in the making and we look forward
to seeing you all there!
POSITIONING
STATEMENT:
THE SOWETO WINE FESTIVAL
The Soweto Wine Festival is a wine
and lifestyle festival held in Soweto
that provides the black middle class
(also referred to ‘black diamonds’)
consumer residents with opportunities
to gain knowledge of wines and wine
tasting within their own burgeoning
environment.
Simultaneously, this festival provides
economic value to the South African
wine producers by introducing South
African wines to new markets via education
and interaction that simultaneously
increases local consumption and sales;
And for sponsors - by hosting a strong
platform for direct interaction with
business and consumer prospects across
multiple markets. |
|
| |
|
|
|
|
|
|
| Headline
Sponsor: |
 |
|
| Media
Partners: |
 |
|
| Chardonnay
Sponsors: |
|
|
|
|
| |
| |
 |
| Entrance
2008 |
 |
| Buyi
Masikane and Steve Lwanda |
 |
| Soweto
Wine Festival 2008 - Friday 5 Sept |
 |
| Soweto
Wine Festival 2008 - Saturday 6 Sept |
|
|
|
| |
| |
|
|
|
|
